Author Archives: Dennis Toth

Film Fund-amentals: The Strange Nature of the Digital Evolution

As we all know, Betamax was better than VHS. Vinyl records were superior to a CD. Personally, I suspect it is safer to take a printed book to the bathroom than a Kindle (OK, I haven’t been quite the same since I was caught sitting in the bathroom during an earthquake). But none of this ... Read more

Posted in Dennis Toth, Digital Media, Film Finance, Film Fundamentals, Social Media, Video on Demand | Tagged , , , , | 6 Comments

Film Fund-amentals: The 1,000 Percent Sure Thing

Recent box office may be slow, but it was a hot summer for the Feds. In June a series of major arrests were made against fraudulent film companies. In each case, the federal indictments read like a primer on boiler room flimflam. The cases are also a sharp reminder that sometimes the smartest people can ... Read more

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Film Fund-amentals: The Curse of Exhibiting

Making a movie is often compared to crawling through broken glass. Trying to exhibit a movie is the same only worse. Often, it feels as if you are on your hands and knees in an exploded glass factory and it’s a long way to the exit door. Most indie filmmakers find themselves in a classic ... Read more

Posted in Film Finance, Film Fundamentals | 2 Comments

Film Fund-amentals: 3rd Quarter Reports

The 3rd quarter reports are coming in, and it has been a great year for the major studios. Too bad they’re all still stuck making movies, because that has been the consistent downer to the biz. Disney had a net income rise of 11 percent thanks to the theme parks and TV systems. OK, the ... Read more

Posted in Film Finance, Film Fundamentals | 2 Comments

Film Fund-amentals: Viral Marketing and the New Reality

As Ronald Reagan once said, facts are stupid things. In light of this, the impending release of the faux documentary Apollo 18 and the viral advertising campaign surrounding it is a pretty good reminder about the slippery post-modernist nature of facts in the virtual universe. Much like The Blair Witch Project, Apollo 18 claims to be ... Read more

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Film Fund-amentals: Just Send Money

There are two ways to raise money for a movie. Dumb luck is one way. It is certainly preferable to the other method, which involves lots of hard work and a high tolerance for failure. A wistful hope for dumb luck can be found in the numerous “comments” peppered on every social networking site by ... Read more

Posted in Film Finance, Film Fundamentals | 4 Comments

Film Fund-amentals: Politics at the Box Office

What do Sarah Palin, Ayn Rand and David Zucker have in common? They have all given us proof that political posturing often translates into box office poison. The spectacular no-go of the recent release of the documentary The Undefeated may not have an effect on Palin’s own future plans, but it certainly tells us that ... Read more

Posted in Film Finance | 1 Comment

Film Fund-amentals: Where Love Has Gone

Long considered a staple of the movie market, the romantic comedy appears to be dead. Well, maybe not dead. But it has taken a beating and seems to be mutating. The new variation could be called the anti-romantic comedy with an emphasis on mismatched lovers that are more missed than matched. Or you could call ... Read more

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Film Fund-amentals: So Many Game Changers, So Little Time

Everybody is looking for the next game changer — something radically new that is pretty obvious and doesn’t necessarily alter anything, but that is still a clear indicator of future developments and concisely changes the whole structure of the industry while not exactly changing anything. In other words, a major revolution that magically reinforces the ... Read more

Posted in Film Finance | 4 Comments

Film Fund-amentals: Seeking the Ideal

Who exactly goes to movies these days? It’s an important question, and the current answer is a tad murky. It is especially murky when you are trying to pinpoint the modern representative model for the movie audience. More than fifty years ago the answer seemed pretty straightforward. It was primarily a Midwestern, middle-class white family ... Read more

Posted in Film Finance | 1 Comment
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