03 Dec Film Fund-amentals: Data Analytics at the Movies

What do the last election and modern Hollywood have in common?  I mean, aside from ridiculous out-of-control budgets and delusional assumptions. The answer is data analytics. For example, Mitt Romney really thought he was going to win the election because of his polling data and his use of Orca, the database system that was supposed to do almost everything (including coffee, I suspect). However there were fatal flaws in their methodology on the polling data, and Orca blew up on election day morning.