Think Different, about Finance

Two years ago, I switched. And, to better understand my sleek, shiny, beautiful new gadget, I found myself spending more and more time at the Fifth Avenue Apple Store.

I discovered Apple was attracting – employing – young people from all walks of life (even Wall Street dropouts) who wanted to share their knowledge with customers and be part of a positive phenomenon.

I watched how customers came in droves to fondle these beautiful objects with their eyes, and sometimes their wallets, many of them completely oblivious to (and certainly none intimidated by) the complexity of the technology inside.

Could structured finance achieve a transformation like this? Become something whose inside is as beautiful as its outside? Be adopted by young people as a tool to support their values and ideas financially, through collaboration and crafting the right incentives?