Film Fund-amentals: Sleepers on Boxoffice.com

What qualities can make an apparently unpromising movie premise into a box-office hit? Dennis Toth, a regular columnist on R&R Consulting’s Spectrum Blog, shares his insights in a feature story on Boxoffice.com.

Read the full article by Christian Toto, “Sleeper Material?”, posted on February 25, 2010 on Boxoffice.com.