Posted at 20:36h
in Film Fundamentals
According to a recent Sky News report
, China will soon outstrip Hollywood in film production. In a recent piece from the Agence France Presse
, China is now number two to the US market in ticket sales. Though Hollywood movies produce the stronger revenue at the Chinese box office, there are increasingly powerful exceptions. The biggest current hit in the Asian market is the Chinese movie Journey to the West.
Of course, all estimates about who is number one in the international market is always open to debate. It depends upon how you frame the question. The American box office is number one in the amount of money made primarily because of the cost of tickets in the US. In reality, American movie attendance has been in steep decline for years (and will continue dropping). Heck, that attendance decline is one of the reasons why theaters keep upping the ticket cost.
Likewise, American mainstream movie production has dropped. Currently, Hollywood only produces about 15 per cent of the movies made internationally
. We are way behind
India in the amount of movies made, and almost as far behind as Nigeria. Eventually, Nollywood will surpass Hollywood in sheer terms of output.
But does this matter? After all, we have Johnny Depp and they don't. More importantly, Hollywood has the kind of money that can buy Johnny Depp, and they don't. Money – and lots of it – has always been the secret to Hollywood. In theory, the Hollywood cinema took global dominance because of its superior quality. In reality, it had to do with a series of extremely convenient historical factors.