Spaceballs. The formula for success is simple. Make a big expensive movie full of marketable characters and gimmicks. Cut licensing deals with toy manufacturers and cereal companies and fast-food restaurants across the globe. Then kick back and watch the money pour in. Once upon a time, it actually worked that way. Years ago, I saw the living embodiment of this approach. It was just a few weeks before the opening of the 1989 Batman and, while driving across town, I noticed a gentleman waiting at a bus stop in his Batman sneakers, Batman t-shirt and Batman ball cap while sipping a large Batman Slurpee. I suspect he had also eaten a bowl of Batman cereal for breakfast. So the old school theory sometimes works.