has scored a first. He has succeeded in getting a movie shut out of theaters before it is even finished being made. In the past, he at least waited until the MPAA got a look at it. I can't wait to see the fit he will throw this time.
Especially since the issue will effect the entire future of film distribution. With his recent announcement that Crouching Tiger, Hidden Dragon: The Green Legend
will be simultaneously released on both Netflix (via video on demand) and IMAX (to theaters), Weinstein has just fired the biggest shot yet in the rapidly emerging war for digital distribution.
has been incredible. The three biggest theater chains have all announced their intentions to not show the film. In turn, the parent company of the AMC theater chain, the Chinese firm Dalian Wanda
, is hinting that they might also refuse to show the movie in China. Not since 2006, when Steven Soderbergh tried to release the film Bubble
on the same day to both theaters and cable TV, has there been such a massive negative reaction.
But Weinstein is extremely committed to pursuing the digital approach. Less widely reported is the current handling by The Weinstein Company of the British film One Chance.
Before its national release on October 10, the movie is being made available on Yahoo! Screen
. Viewer response to this movie has been slightly more positive than the critical reviews, and the advanced digital release just might create some positive word of mouth for the title.