Science has an important place in the study of movies at virtually every stage of the film-making process. But movies are also about illusion, a shadow box of dreams. Perhaps that is why a lot of the science that gets applied to film is sometimes...

Having spent many articles pounding on the issue of metric measurement and film finance and production, I need to take a moment to admit that not everything is about measurement. I have to make this admission. Otherwise, I end up sounding like one of those...

The first step toward metric measurement with issues concerning the film business is determining what elements within the process can be quantified. In other words, what can be measured, and what sort of parameters are you using for these measurements. Easier said than done. The film-making process...

It's always the same set of questions. Is there any way to tell if a movie is going to be good? How can we tell if a film will be successful at the box office? How can we tell if a movie is worth investing...